BerlinRosen, Campaign & Creative Services
As a copywriter on the CCS team at BerlinRosen, I worked on 17 different Democratic candidates’ direct mail campaigns. By analyzing local polling and audience demographics, our account, copy, and design teams develop personalized mail plans for each candidate. Each piece of mail has an eye-catching headline, unique message, and compelling design to draw in and persuade readers to vote for our candidates.
The process: The copy and design teams met with the account team, who presented a narrative about the candidate, their world, their opponent, and why they should be elected at this specific time. We then all collaborated on creating a mail plan, which can vary from 1-2 pieces of mail to 15+ pieces. Then, the writing and design process began.
Here are some pieces I’m proud to have helped create.
Level All, How to Manage Your Time
I performed in-depth research to underpin all of the content in this learning module. I crafted original, relatable anecdotes that high school students could see themselves in while also showing them time management in action. We also implemented detailed graphics to show time management strategies to make the module more engaging.
View this entire module and other original content listed above by setting up a free profile on levelall.com.
Other content I created includes but is not limited to: Become the Most Organized Person you Know; Discover College Majors; Note-Taking in High School; Write the Ultimate College Essay; Private Student Loans.
Note: Designs may be changed on site as content is updated regularly.
Level All, Instagram Q&As
The task: Create a video for current high school seniors that explains how to avoid senioritis, a common illness whose main symptom is laziness, which could cause problems for their college admission.
The process: Collaborated with our company’s Head of Social Media to develop a rough video script and specific words and phrases to highlight with GFX.
The result: A quick, conversational, and prescriptive post that warns 12th graders about the dangers of senioritis and how to avoid it for the rest of the year.
Click the image to the left and you’ll be taken to Instagram to watch the whole video.
The task: Create a post to get students thinking about AP exams two months before they start in May - specifically, what they need to know from their teachers and where to find resources for studying. As a former AP English and Language Composition teacher, I was asked to participate.
The process: Worked with our company’s head of social to create a conversational video that highlights two big actions students can take to make sure they feel confident during AP week. We rehearsed them a few times before filming. No script was used during filming.
The result: An easy-to-follow post that helps students know how to take action on AP exams two months before they start.
Click the image above and you’ll be taken to Instagram to watch the whole video.
